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Juventus Signs Extension With PEPSI & BALOCCO

Friday August 5 2016

Reigning Serie A champions Juventus have signed a three-year extension with their official partner Bolocco.


Confectionary manufacturer Bolocco has been a partner of the Turin club since 2010 and the new deal will see the collaboration run to nine years, which would see the firm becoming one of the most established partners in the club’s history.


No financial terms of the extension were disclosed.


“This new agreement ensures Balocco will become one of our longest serving partners,” said Giorgio Ricci, Juventus’ head of global partnerships and corporate revenues. “We have enjoyed great success together on and off the field and the desire of both parties is to ensure that continues and Balocco maintains its positions as one of the finest Made In Italy food producers around. Juventus has always been one of the most established Italian brands in the world,”


Alberto Balocco, president of Balocco, added: “Just like sport, food is an area in which this country has excelled historically. Our aim every day is to work to the highest standards possible to ensure the ongoing quality of our products and that this national tradition is upheld.


“Taking to the field with the Bianconeri means acknowledging that it is our joint responsibility to demonstrate the best of what our country has to offer. “


Juventus have been busy on the commercial front in the close season. They signed a three-year partnership with EA Sports, the publisher of the popular Fifa series of videogames, and a two-year extension with Carlsberg, the club’s official beer. In addition, UBI Banca has become their official bank and they renewed their longstanding deal with global insurance firm Willis Towers Watson. This week, the club confirmed a one-year tie-up with bookmakers Sisal Matchpoint and signed a two-year extension with food and beverage giants PepsiCo.


The Massimiliano Allegri-managed side have won Italy’s top-tier league, Serie A, a record 32 times, and have been crowned champions in each of the last five seasons.

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