Visit Detroit joins the Bianconeri jersey
Tuesday May 13 2025
Juventus fans meet the club’s new sponsor: Visit Detroit joins the Bianconeri jersey!
Starting from the upcoming match against Udinese, Juventus will feature a new name on their shirts alongside Jeep — Visit Detroit.
Visit Detroit is the official tourism and marketing organization for the city of Detroit, Michigan. Its mission is to promote Detroit as a destination for tourism, business, and culture, not only within the U.S. but globally.
By partnering with Juventus, one of the most recognized football clubs in the world, Visit Detroit aims to raise international awareness of the city’s revitalized identity — a city once known for industry, now thriving with music, art, sports, and innovation.
This sponsorship highlights both the global appeal of Juventus and the strategic push by Detroit to attract worldwide attention through sports marketing.
