Juventus and EA Sports Sign An 3 Year Deal
Saturday July 2 2016
Juventus and EA Sports have teamed up as gaming partners for FIFA 17. This is a three year partnership with EA Sports and the FIFA title.
Here are some of the details:
"Fans can look forward to updated 3D head scans of the Serie A Champions, including stars like Gianluigi Buffon, Paul Pogba, and Giorgio Chiellini, and will enjoy stepping out on the pitch at Juventus Stadium, which has been brought to life, accurately modelled and recreated in-game. In addition to new player faces and creating Juventus Stadium through FIFA 17’s brand new engine Frostbite™*, the partnership will see a range of cross-marketing activities during the 2016/17 season including EA SPORTS gaming pods with FIFA 17 located in Juventus Stadium, accessible before the matches and at half time, fan competitions hosted on EA and Juventus digital channels and a dedicated EA SPORTS sponsorship of the Juventus MVP of the month, supported by exclusive FIFA 17 digital content. Juventus will also play a significant part in the overall marketing campaign of FIFA 17, including featuring on the FIFA 17 demo as well as in upcoming global marketing content, featuring Juventus players rendered in-game."
This all has to do with the new Frostbite engine where things will be highly detailed more than any other previous version (I’ve already pre-ordered mine). The game comes out on September 27th (in the States).